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case study

UnderOutfit

Immersive 3D SoHo Boutique

About the project

Underoutfit partnered with us to create an immersive 3D SoHo-inspired virtual boutique that elevates the brand’s premium feel. Shoppers can explore lifelike collections, add items to their cart, play & save, and even co-shop in real time. The experience delivered standout results – an 80% boost in conversions and a 110% increase in time on site – establishing a high-impact digital flagship for the brand.

01

The Challenge

Deliver a premium digital experience that mirrors the brand’s elegance and drives measurable conversion growth.

02

The Solution

We built a breathtaking 3D virtual boutique inspired by SoHo’s chic vibe. Shoppers could freely explore lifelike collections, add pieces directly to their cart, and even invite a friend to shop together in real time, recreating the feel of an upscale in-person visit.

03

The Results

Results within the 3D virtual store (vs. the standard website experience)
Conversion rate: +80%
Average time on site per user: +110%

SCREENSHOTS

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